My tongue is still suffering from blood loss from the biting I give it every time I find myself dealing with teachers from my children’s schools. 
The teachers are well educated with most holding at least a master’s degree from an accredited school. From what I can tell, most have been teaching for a minimum of 10-15 years if not longer.
So why is it so difficult to communicate with them?
I wrote a simple email to one teacher requesting information about my child’s yearbook today. Here’s the email I sent and received… (of course, you’ll need to read from the bottom up.)
Danny Chung,
You can send them to me and i will pass them to the appropriate student, A***e B**d thanks P R*****h
>>> <Danny.Chung@******.***.mil> 11/30/2009 12:18 PM >>>
Mr. R*****h,
I have submitted a form for a personalized “dedication” page in the yearbook and would like some information as to the details of when and to whom I should submit the photos.
Thank you,
-Danny Chung
As you can see, the teacher didn’t bother with a salutation, proper punctuation, nor any semblance of sentence structure. Most importantly, he fails to address my request for “details”. He simply writes back as quickly as possible with little regard for what I am requesting. This is a complete failure to communicate! And this is not an isolated incident. From the front office, to the counselors, and to the very teachers, whether speaking on the telephone or by email, this example is about as good as it gets.
This is a rudimentary skill that is clearly lacking in our public schools. How are we to expect our students to go out and get jobs if the very teachers educating them cannot lead by example?
More to the point of searching for that “dream job”, remember what you write can have serious consequences. Whether they are positive or negative depends entirely upon you.
How will you brand yourself?
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A Public Affairs Officer for the Marines, Danny is an innovative and forward-thinking executive, with a passion for leveraging effective communications to fuel employee-engagement, build community goodwill, and drive profits.
Here’ the question:
The responses from the LinkedIn Community was overwhelming. Most responses resoundingly indicated a need to identify and BRAND our profession. We are public speakers, writers, media relations, community relations, and reputation managers… We manage expectations, keep employees engaged, and ensure everyone, from every corner of the globe understands the corporate message… We provide not only the feedback, but plan and manage the avenues for feedback… 
In fact, this is the toughest part of my job as a Public Affairs Officer managing communication for the Marine Corps.
STEP THREE: IDENTIFY YOUR BRAND.
A communications expert with a passion for building strategic communication plans through the use of identifying focused key messages for specifically-targeted audiences through the leveraging of both social and traditional media.
His passion is building awareness and inspiring communities and businesses to do the right thing by fostering community goodwill, fueling employee engagement, and driving efficiencies.
