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Archive for December, 2009

Why Marines Never Use the “M Word”

09 Dec

 Why Marines Never Use the “M Word”

…and why trend-setters in today’s corporate world are quick to follow their example!

post_usmc_tell-marines_ww2by Dan Carrison and Rod Walsh

There are a lot of very practical reasons for Marines to watch their language, especially on the battlefield.

For example, Marines  never use the word “Repeat” in radio communications, for fear that it may be misinterpreted as “Retreat.” Instead, a Marine will use the phrase “I say again”-a little clumsy, perhaps, but certainly unambiguous.

The Army may refer to a hole dug in the ground as a “fox hole,” but Marines balk at the term; after all, foxes hide in fox holes. The same hole, in Marine parlance, is a “fighting hole.” And, while Army soldiers refer to their drab, olive green, field uniforms “fatigues,” Marines call their exact same drab, olive green, uniforms “utilities.”

There is another word you’ll never hear a Marine Corps officer, sergeant, or drill instructor use – and that is, “Manage.” In fact the word is treated with such abhorrence, it is often referred to as the “M Word.”

That’s because Marines are trained to lead, not to manage.

Lead, manage…so what’s the difference

Now, to those of us who are managers, the distinction may not be so obvious. Here, then, are a few of the differences between “managing” and “leading,” as seen from the Marine Corps perspective.

Managers push their people. Leaders pull theirs’ by sheer force of personal example.

Managers order their personnel to get the job done. Leaders inspire their personnel to get the job done.

Managers build a fire under your butt. Leaders build a fire in your belly.

“Hands on” managers cultivate obedience. “Hands off” leaders cultivate independence and resourcefulness.

Managers consider themselves part of an exclusive club. Leaders maintain the respect and fellowship of the rank and file.

Managers accept credit for the success of their subordinates. Leaders turn away from the spotlight, letting it shine upon those they have the honor to lead.

When a project turns sour, the manager asks, “Who is responsible?” Leaders say “I am.”

You work overtime for a manager; You work all the time for a leader.

Managers need to constantly make their presence known. Leaders inspire from afar – even from the grave.

We hope we’ve given you an idea of why Marines never use the “M Word.”

But before you despair, we do believe that Marine officers, sergeants, and drill instructors would be very impressed by the new breed of managers, leading the corporate mission, in today’s workplace.

Now and then, though, it doesn’t hurt to remind ourselves of the differences between the “M Word” and the “L Word.”

 
 

How would you structure Marketing, Public Relations, and Communications in your organization?

02 Dec
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Click to VOTE!

 

“Semper Fidelis”

02 Dec

banner1It’s the Marine Corps motto, Latin for “aways faithful”.

During this holiday season, let us not forget to remember those who have always been faithful…

To our great Nation, to our Faith and to our Family….

 
 

Communicating IN-EFFECTIVELY

01 Dec

What exactly is the lawyer trying to say?  And why isn’t he simply saying it?

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A Public Affairs Officer for the Marines, Danny is an innovative and forward-thinking executive, with a passion for leveraging effective communications to fuel employee-engagement, build community goodwill, and drive profits.

 
 

The Mauling of a Tiger

01 Dec

tigerPersonally, I don’t really care to know what Tiger was doing crashing his Escalade into a tree.  Nor do I care why his wife Ellen smashed the back window with Tiger’s golf club.  Maybe it was to rescue him… maybe it wasn’t – I don’t care.

What I do care about is the horrible manner in which Tiger is managing his communications during this time.  He further fueled the situation by allowing his lawyer to dictate what he should say to the media and the police.  “It’s a family matter…” is a legalistic move that will damage Tiger’s chances at mitigating this issue and moving on with his life and career.

Here’s what he should’ve done:tiger-woods

1)      Tell the truth.  Celebrities don’t get to have secrets.

2)      Tell the truth.  This isn’t Napa Valley and bad news doesn’t get better with age. 

3)      Tell the truth.  Formulate a communication strategy, execute the plan, and stick with it.

4)      Then, tell the truth.  Get out in front of the media and tell them what happened, again and again until they get sick of the same story.

5)      Relegate your lawyer to legal matters, not communications.

lawyers-13200By relying on lawyers, you may stay out of jail, however, life can continue to be miserable…, profits can continue to tank…, and worst of all, your reputation or your company’s reputation can be ruined for life.

A Communication Counselor’s involvement is absolutely necessary during times when the media is on a feeding frenzy. 

Unfortunately, the “Tiger Woods” brand has now been inflicted by the media and its audiences.

Fortunately, the American audience is a forgiving public. 

Tiger: communication takes work – hire someone.  SOON!

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A Public Affairs Officer for the Marines, Danny is an innovative and forward-thinking executive, with a passion for leveraging effective communications to fuel employee-engagement, build community goodwill, and drive profits.

 

 
 
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