Jarhead Communications

Virgin, Jet Blue, Mattel, Milk, and Tiger have all fallen victim to today’s onslaught of social media. Many so called “experts” seem to feel compelled to post questions like “What could Tiger have done better?” And though we can all armchair quarterback these issues to no end, shouldn’t we really be looking at what these companies should have done years before?

Here’s a TRUTH for you: Crisis Happens.

So then any corporation needs to ask themselves if there is any single point of failure.  A single point of failure is any one function, person, or thing a company relies upon for the very survival of their business.  In the Marine Corps we refer to this as a “critical vulnerability”.

After identifying this critical vulnerability, PROTECT IT.

In today’s frenzied media environment, reputations can skyrocket or plummet in an instant.  It’s no longer so important to “manage” a reputation as it is to be ready for when a criss happens.  Yes, crises happen, but there’s an opportunity here.

It’s been proven that during times of expansion, businesses outperform each other by tiny fractions, however, it is during time of recession that businesses, especially those prepared excel beyond the crowd.

Be prepared.  Have a crisis communication plan ready to deploy.  And, protect your critical vulnerability now before it’s too late.