Let’s recap the first 5 steps:
- The Long Dinner
- Reconnect and Connect
- Get Branded
- Wear It Right
- Don’t Talk, Communicate!
If you forget everything, remember that in all five steps you are communicating. The Long Dinner is setting the stage for proper communication; networking is communicating; branding is communicating… you get the idea.
Someone once said, you are ALWAYS marketing yourself. I submit that we are always communicating something. The boots you wear, the color of tie, even the perfume says something.
Do you carry an iPod or a Blackberry? Do you drive a Camaro or a Hybrid? Do you speak with an accent or a drawl?
Communication never stops.
Marketing on the other hand is wearing the loose-fitting jeans, boat shoes, t-shirt, un-tucked of course, and unkempt hair.
Marketing is wearing cuff links with slacks and dress shoes.
Marketing is selling; communicating is not. (More on this later)
Know what to say; how to say it; and who you’re saying it to. Be a professional communicator. This is step 5.
As a Public Affairs Officer for the Marines, Danny is an innovative and forward-thinking executive, with a passion for leveraging effective communications to fuel employee-engagement, build community goodwill, and drive profits.
A communications expert with a passion for building strategic communication plans through the use of identifying focused key messages for specifically-targeted audiences through the leveraging of both social and traditional media.
His passion is building awareness and inspiring communities and businesses to do the right thing by fostering community goodwill, fueling employee engagement, and driving efficiencies.
